Blog — Hippocampus

The information season is already in full swing when we speak with Saskia Gibson, Marketing Communication Adviser at Graafschap College (about 10,000 students and 1,000 staff members). The prospective student is invited on an 'exploratory journey.' Everyone embarking on this comes into view for Saskia and her team, beginning the student journey.

And how is it going so far?

We have been working with Hippocampus for several years, but recently we also offer prospective students the opportunity to register for shadowing and taster days via this system. Well, the registrations are flowing in! We previously used a different system for shadowing and taster days, but it wasn't as user-friendly and didn't integrate well with our website. Now everyone can register via our website with a single click, just like for open days, without being redirected to an external system and without having to create an account. It works very nicely.

Do your colleagues agree?

The team and administrators in our education sectors see it has been a good choice. Of course, it's a bit of an adjustment, especially as we decided to handle the communication about the shadowing and taster days through the Marketing & Communication team. The organisers of these days all have an account in Hippocampus, enabling them to monitor the registrations. Notifications can be set per shadow or taster day for the organiser, for instance, for new registrations or changes.

So, is the student journey smooth for candidates?

Absolutely. During and after the information season, we review the data obtained around event registrations and mailings in Hippocampus. With these insights, we can optimise the student journey, helping prospective students to make the best possible choice. Choosing a further education is, after all, an important decision you want to make thoughtfully.

How is the support from Hippocampus?

We have direct communication with our project manager at Hippocampus. If something doesn't quite work for us or we're missing something, we can discuss it one-on-one with her. She's always keen to think along with us, and there's almost always a solution. Hippocampus responds quickly, even if your dedicated contact person is away for the day.