Outcomes
From initial interest to enrolment
Hippocampus spans the entire student journey right up to enrolment. Not a generic CRM, but a single platform built for higher education recruitment: from prospect registration and activity management to communication and funnel analysis.
Potential Student Profiles
One profile per prospective student. Always complete, always up to date
Hippocampus keeps all the details and interactions of prospective students in one central profile.
1. Central registration
One contact profile per prospect across all channels
2. Course Preferences
Interests, source and stage automatically captured
3. Engagement Timeline
Every point of contact visible in one chronological overview
4. Automatic deduplication
No duplicate records, even with multiple registrations
5. Consent & GDPR
Opt-in registration and consent management are seamlessly integrated as standard
6. Lead Import
Import contacts from fairs, forms, and campaigns
Activity Management
From open day to shadowing day. Organised in one system
Hippocampus supports the entire process surrounding recruitment activities: from creation and registration to capacity management and follow-up.
1. Types of Activities
Set up open days, taster days, trial studying sessions, and online events
2. Registration Forms
Automatically tailored to your institution's brand for each activity
3. Capacity Management
Set limits for each course or session
4. Attendance Registration
On-site check-in, real-time overview of attendance
5. Communication Structures
Reusable flows for each activity type
6. Automated Activity Management
Automatic invitations, reminders, and surveys
"Now, just like for our open days, anyone can sign up directly on our website at the touch of a button, without being redirected to an external system or having to create an account. It is exceptionally easy."
Saskia Gibson
ANALYSIS & REPORTING
Real-time insight into recruitment and conversion.
No spreadsheets needed
All prospect and activity data is immediately transformed into dashboards and reports that address recruitment challenges.
1. Dashboards
Up-to-date for each course, faculty, or institution
2. Conversion Analysis
Compare outcomes by activity type
3. Understanding no-shows
Identify where prospects lose interest and follow up seamlessly
4. Inflow Analysis
Insight into reach by region or source school
5. Campaign Outcomes
Open rates, clicks and engagement in one overview
Integrations
Fits into your IT landscape. Without bespoke development.
Hippocampus acts as a pre-enrolment layer between your marketing activities and your student information system.
1. REST API
Open interface for data exchange with any system
2. SIS integrations
Direct connection with student information systems
3. Import & Export
Flexible data import and export, on your terms
4. BI Export
Transfer data to your reporting environment
5. Roles & Rights
Precise access management for complex organisations
6. European hosting
GDPR-compliant, encrypted, within the EU
Get in Touch
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If you'd like to discuss what’s possible for your specific situation, please get in touch with our Customer Success team.